agenda

Agenda

time icon10/28/2025 11:00 am to
12:15 pm

Welcome, Opening Remarks and Opening Keynote Address

"Sponsor of the Conference"

speaker headshot Dr. Lou Marciani
Innovation Institute for Fan Experience
speaker headshot Kasia Hansen
Alcatraz
speaker headshot Ryan McConnell
KANTAR
speaker headshot Morgan Anderson
Intel
time icon10/28/2025 12:30 pm to
01:30 pm

Access & Credentialing Best Practices

Access and credentialing are critical to securing venues, streamlining operations, and delivering a seamless fan experience. Our speakers will reveal some best practices for controlling entry, managing credentials, and ensuring the right people are in the right places at the right times. Discover how effective systems enhance security, support crowd management, and create positive experiences for fans, staff, and VIPs—making this a must-attend session for today's evolving sports and entertainment industry.

speaker headshot Jeff Boehm
Wicket
speaker headshot Don Paisant
Texas Rangers Baseball Club
speaker headshot Mario Coutinho
Toronto Blue Jays Baseball Club
speaker headshot Mike Hartnett
Ilitch Sports & Entertainment
time icon10/28/2025 01:45 pm to
02:45 pm

Food & Beverage Best Practices

Great food and beverage operations do more than serve snacks — they elevate the fan experience and drive revenue. Our speakers will explore best practices for delivering seamless service, optimizing pricing, enhancing fan convenience, and maximizing profit. Learn how innovative concession strategies create memorable moments, boost operational efficiency, and support venue security and crowd flow. Don't miss this opportunity to discover how food, beverage, and retail shape the fan journey—and your bottom line.

speaker headshot Michael Bekolay
Venue Hospitality Solutions
speaker headshot Dan Smith
Legends Hospitality
speaker headshot Russ Simons
Venue Solutions Group
speaker headshot Joe Slomski
Delaware-North
speaker headshot Mark Sandzik
Delaware-North
time icon10/28/2025 03:00 pm to
04:00 pm

Safety and Security Best Practices

In today's complex threat environment, ensuring fan safety and venue security is more critical than ever. Our speakers will unpack proven best practices for protecting attendees, staff, and VIPs—from proactive risk management and emergency planning to crowd control, cybersecurity, and threat mitigation. Join the discussion about how a comprehensive safety and security strategy not only safeguards people and assets but also enhances the overall fan experience. This is a must-attend session for industry leaders and practitioners.

speaker headshot Rick Fenton
Ilitch Sports & Entertainment
speaker headshot Pete Dalton
PAD Command Consultancy Ltd
speaker headshot Darren Johnson
Detroit Lions / Ford Field
speaker headshot Joe Coomer
AMB Sports & Entertainment
speaker headshot Thushan Rajapaksa
Allied Universal Event Services
speaker headshot Tom Miller
ClearForce
time icon10/29/2025 11:00 am to
12:15 pm

Welcome, Opening Remarks and Opening Keynote Address

"Sponsor of the Conference"

speaker headshot Dr. Lou Marciani
Innovation Institute for Fan Experience
speaker headshot Kasia Hansen
Alcatraz
speaker headshot Billy Langenstein
NFL
speaker headshot Morgan Anderson
Intel
time icon10/29/2025 12:30 pm to
01:30 pm

Crowd Dynamics/Wayfinding. Communications Best Practices

How do you move, inform, and engage thousands of fans from arrival to departure—and keep them coming back? Our speakers will reveal how mastering crowd dynamics, proactive crowd management, and real-time crowd control are essential to creating a safe, seamless fan journey. You'll also explore how effective wayfinding aids—from signage to digital tools—improve flow, reduce risk, and enhance the overall experience. But managing crowds isn't enough — clear, strategic communication is critical. Internal coordination, external messaging, media relations, and crisis response all work together to shape the fan experience. From in-venue announcements to social media engagement, discover how intentional communication builds trust, drives engagement, and protects your brand.

speaker headshot Russ Simons
Venue Solutions Group
speaker headshot Professor Chris Kemp
Mind over Matter Consultancy
speaker headshot Errin Kava
AEG Presents
speaker headshot Gary Gardner
Vice President - North America InControl
time icon10/29/2025 01:45 pm to
02:45 pm

Pre-Event/Game Activities/Entertainment Best Practices

What makes a game day unforgettable? It starts long before kickoff and continues long after the final whistle. In this session, discover how pre-event planning, fan zones, and tailgating set the stage for success by building excitement, fostering community, and driving engagement. Explore how in-game activities, sportainment, and venue entertainment enhance the fan journey, turning events into immersive experiences that keep fans coming back. From strategic planning to entertainment innovation, learn how these elements drive loyalty, revenue, and unforgettable memories.

speaker headshot Andy Major
Buffalo Bills, LLC
speaker headshot Dan Donavan
Stratoscope
speaker headshot Lauren Langenstein
F.E.P.O. Services
speaker headshot David Allison
University of Texas at Austin
speaker headshot Jason Bryan
Stadiums and Higher Ed at Alcatraz
time icon10/29/2025 03:00 pm to
04:00 pm

Guest Services/Fan Experience Best Practices


Guest services and fan experience are the heart of every successful event — and the difference between a one-time attendee and a lifelong fan. In this keynote session, discover how exceptional guest services foster safety, inclusivity, and lasting impressions through personal interaction, problem-solving, and VIP care. You'll also explore how fan experience strategies — both onsite and digital — build community, deepen emotional connections, and drive loyalty before, during, and after the event. Learn how great service and memorable experiences work hand-in-hand to transform the fan journey.

speaker headshot Lisa Wyrock Bush
Ilitch Sports & Entertainment
speaker headshot Toyya Lassere
Mercedes Benz Stadium
speaker headshot Harry Hynekamp
Wahoo Fitness
speaker headshot Michael Beirne
Columbus Crew
speaker headshot John Morello
Riptide Partners
speaker headshot Alex Rodriguez
FreeFall 5G
time icon10/30/2025 11:00 am to
12:15 pm

Welcome, Opening Remarks and Opening Keynote Address

"Sponsor of the Conference"

speaker headshot Dr. Lou Marciani
Innovation Institute for Fan Experience
speaker headshot Kasia Hansen
Alcatraz
speaker headshot Morgan Anderson
Intel
speaker headshot Abraham Madkour
Street & Smith’s Sports Business Journal
time icon10/30/2025 12:30 pm to
01:30 pm

Human Capital Best Practices

People are the heart of every fan experience. In this keynote, discover how investing in human capital—through strategic recruitment, training, and leadership—drives performance, enhances the fan journey, and strengthens organizational success. We explore how engaging your workforce, fostering a positive culture, and addressing motivation, job satisfaction, and staff concerns create a high-performing, loyal team. Learn why a comprehensive human capital strategy—aligned with your overall business goals—is essential for delivering exceptional events, building lasting connections, and driving long-term value in the sports and entertainment industry.

speaker headshot Angie Nix
MetLife Stadium
speaker headshot Greg Overstreet
Mercedes-Benz Stadium
speaker headshot Sam Cornejo
State Farm Stadium
speaker headshot JT Sherrer
Legends
time icon10/30/2025 01:45 pm to
02:45 pm

Transportation & Parking Best Practices

First impressions start on the way to the venue. In this keynote, discover how seamless transportation and smart parking strategies can make or break the fan journey. Explore best practices for traffic flow, multimodal transport options, parking management, and technology integration—from real-time updates to mobile payments. Learn how efficient, accessible, and well-communicated transportation plans reduce frustration, enhance safety, and elevate the overall fan experience before fans even reach the gates—and long after they leave.

speaker headshot Don Jordan
Metropolis
speaker headshot LJ Nassivera
New York Mets
speaker headshot Graeme Masterson
Stantec
speaker headshot Hassan Madoun
Momentum Transport
time icon10/30/2025 03:00 pm to
04:00 pm

Facility Infrastructure/Technology/Sustainability Best Practices

Great fan experiences are built on a strong foundation — and that foundation starts with world-class facilities, smart infrastructure, and sustainable operations. In this session we explore how cutting-edge venue design, integrated infrastructure, and technology solutions enhance safety, efficiency, and the overall fan journey. You'll also discover how sustainability practices — like energy efficiency, waste reduction, community engagement, and eco-friendly operations — drive long-term value, reduce costs, and strengthen brand reputation. Learn how facilities and infrastructure, when aligned with business strategy and sustainability goals, transform operations and create memorable, responsible fan experiences.

speaker headshot Tim Trefzer
Honeycomb Strategies
speaker headshot Lee Zeidman
President of Crypto.com Arena, Peacock Theater and L.A.
speaker headshot Joshua Sierra
Barclays Center
speaker headshot Guy Grace
ASSA ABLOY
speaker headshot Isabel Freedman
Wasabi Technologies
speaker headshot Josh Carley
Technology for TD Garden and the Boston Bruins
time icon10/30/2025 04:10 pm to
04:50 pm

Case Study - Successful Fan Journey Experiences

speaker headshot Kaela Waters
U.S. Bank Stadium, Legends Global
speaker headshot Aaron Liepins
Legends Global
speaker headshot Jennifer Freeman
Aramark
speaker headshot Paula Portz
Legends Global Owner’s Representation
speaker headshot Shawn Eid
BEST Crowd Management
time icon10/30/2025 05:00 pm to
06:30 pm

Hall of Fame & Closing Comments


speaker headshot Kasia Hansen
Alcatraz
speaker headshot Dr. Lou Marciani
Innovation Institute for Fan Experience
speaker headshot Jay Cooper
T-Mobile Arena Kansas City
speaker headshot Cathy Lanier
National Football League
speaker headshot Ron VanDeVeen
MetLife Stadium
speaker headshot Mario Coutinho
Toronto Blue Jays Baseball Club
speaker headshot Harry Hynekamp
Wahoo Fitness
speaker headshot Doug Thornton
North American Venues Legends Global
speaker headshot Eileen Williams
Tottenham Hotspur Stadium
speaker headshot Angie Nix
MetLife Stadium
speaker headshot Lisa Furfine
Furfine Network
speaker headshot Gary Gardner
Vice President - North America InControl