agenda

Agenda

time icon10/28/2025 11:00 am to
12:15 pm

Welcome, Opening Remarks and Opening Keynote Address

"Sponsor of the Conference"

speaker headshot Dr. Lou Marciani
Director and Co-Founder Innovation Institute for Fan Experience
speaker headshot Kasia Hansen
Vice President of Strategic Partnerships Alcatraz
speaker headshot Ryan McConnell
Excutive Vice President KANTAR
speaker headshot Morgan Anderson
Vertical Segment Manager | Venues, Theme Parks, and Retail Banking | Consumer Industries Intel
time icon10/28/2025 12:30 pm to
01:30 pm

Access & Credentialing Best Practices

Access and credentialing are critical to securing venues, streamlining operations, and delivering a seamless fan experience. Our speakers will reveal some best practices for controlling entry, managing credentials, and ensuring the right people are in the right places at the right times. Discover how effective systems enhance security, support crowd management, and create positive experiences for fans, staff, and VIPs—making this a must-attend session for today's evolving sports and entertainment industry.

speaker headshot Jeff Boehm
Chief Operating Officer Wicket
speaker headshot Don Paisant
Vice President, Security & Guest Services Texas Rangers Baseball Club
speaker headshot Mario Coutinho
Vice President of Stadium Operations and Security Toronto Blue Jays Baseball Club
speaker headshot Mike Hartnett
Vice President, Venue Security Ilitch Sports & Entertainment
time icon10/28/2025 01:45 pm to
02:45 pm

Food & Beverage Best Practices

Great food and beverage operations do more than serve snacks — they elevate the fan experience and drive revenue. Our speakers will explore best practices for delivering seamless service, optimizing pricing, enhancing fan convenience, and maximizing profit. Learn how innovative concession strategies create memorable moments, boost operational efficiency, and support venue security and crowd flow. Don't miss this opportunity to discover how food, beverage, and retail shape the fan journey—and your bottom line.

speaker headshot Michael Bekolay
CEO and Founder Venue Hospitality Solutions
speaker headshot Dan Smith
Advisor to the President Legends Hospitality
speaker headshot Russ Simons
Chief Listening Officer and Managing Partner Venue Solutions Group
speaker headshot Joe Slomski
General Manager Delaware-North
speaker headshot Mark Sandzik
Assistant General Manager Delaware-North
time icon10/28/2025 03:00 pm to
04:00 pm

Safety and Security Best Practices

In today's complex threat environment, ensuring fan safety and venue security is more critical than ever. Our speakers will unpack proven best practices for protecting attendees, staff, and VIPs—from proactive risk management and emergency planning to crowd control, cybersecurity, and threat mitigation. Join the discussion about how a comprehensive safety and security strategy not only safeguards people and assets but also enhances the overall fan experience. This is a must-attend session for industry leaders and practitioners.

speaker headshot Rick Fenton
Chief Security Officer Ilitch Sports & Entertainment
speaker headshot Pete Dalton
Director PAD Command Consultancy Ltd
speaker headshot Darren Johnson
Senior Director of Safety & Security Detroit Lions / Ford Field
speaker headshot Joe Coomer
Vice President, Security AMB Sports & Entertainment
speaker headshot Thushan Rajapaksa
Vice President, Business Development - Western US Allied Universal Event Services
speaker headshot Tom Miller
Co-Founder and CEO ClearForce
time icon10/29/2025 11:00 am to
12:15 pm

Welcome, Opening Remarks and Opening Keynote Address

"Sponsor of the Conference"

speaker headshot Dr. Lou Marciani
Director and Co-Founder Innovation Institute for Fan Experience
speaker headshot Kasia Hansen
Vice President of Strategic Partnerships Alcatraz
speaker headshot Billy Langenstein
Director of Security Services and Investigation NFL
speaker headshot Morgan Anderson
Vertical Segment Manager | Venues, Theme Parks, and Retail Banking | Consumer Industries Intel
time icon10/29/2025 12:30 pm to
01:30 pm

Crowd Dynamics/Wayfinding. Communications Best Practices

How do you move, inform, and engage thousands of fans from arrival to departure—and keep them coming back? Our speakers will reveal how mastering crowd dynamics, proactive crowd management, and real-time crowd control are essential to creating a safe, seamless fan journey. You'll also explore how effective wayfinding aids—from signage to digital tools—improve flow, reduce risk, and enhance the overall experience. But managing crowds isn't enough — clear, strategic communication is critical. Internal coordination, external messaging, media relations, and crisis response all work together to shape the fan experience. From in-venue announcements to social media engagement, discover how intentional communication builds trust, drives engagement, and protects your brand.

speaker headshot Russ Simons
Chief Listening Officer and Managing Partner Venue Solutions Group
speaker headshot Professor Chris Kemp
CEO Mind over Matter Consultancy
speaker headshot Errin Kava
General Manager, Fiddlers Green Amphitheater AEG Presents
speaker headshot Gary Gardner
CEO - TotaleAccess Vice President - North America InControl
time icon10/29/2025 01:45 pm to
02:45 pm

Pre-Event/Game Activities/Entertainment Best Practices

What makes a game day unforgettable? It starts long before kickoff and continues long after the final whistle. In this session, discover how pre-event planning, fan zones, and tailgating set the stage for success by building excitement, fostering community, and driving engagement. Explore how in-game activities, sportainment, and venue entertainment enhance the fan journey, turning events into immersive experiences that keep fans coming back. From strategic planning to entertainment innovation, learn how these elements drive loyalty, revenue, and unforgettable memories.

speaker headshot Andy Major
SVP of Venue Operations and Fan Experience Buffalo Bills, LLC
speaker headshot Dan Donavan
Founder & Managing Partner Stratoscope
speaker headshot Lauren Langenstein
CEO F.E.P.O. Services
speaker headshot David Allison
Director of Facilities and Event Operations, Safety and Security for Athletics University of Texas at Austin
speaker headshot Jason Bryan
Director of Sales, Pro Sports Stadiums and Higher Ed at Alcatraz
time icon10/29/2025 03:00 pm to
04:00 pm

Guest Services/Fan Experience Best Practices


Guest services and fan experience are the heart of every successful event — and the difference between a one-time attendee and a lifelong fan. In this keynote session, discover how exceptional guest services foster safety, inclusivity, and lasting impressions through personal interaction, problem-solving, and VIP care. You'll also explore how fan experience strategies — both onsite and digital — build community, deepen emotional connections, and drive loyalty before, during, and after the event. Learn how great service and memorable experiences work hand-in-hand to transform the fan journey.

speaker headshot Lisa Wyrock Bush
Director of Guest Experience Ilitch Sports & Entertainment
speaker headshot Toyya Lassere
Sr. Director Guest & Team Member Experience Mercedes Benz Stadium
speaker headshot Harry Hynekamp
Vice President of Global Human Resources Wahoo Fitness
speaker headshot Michael Beirne
Director Guest Experience Columbus Crew
speaker headshot John Morello
Vice President, Business Development Riptide Partners
speaker headshot Alex Rodriguez
President & Chief Executive Officer FreeFall 5G
time icon10/30/2025 11:00 am to
12:15 pm

Welcome, Opening Remarks and Opening Keynote Address

"Sponsor of the Conference"

speaker headshot Dr. Lou Marciani
Director and Co-Founder Innovation Institute for Fan Experience
speaker headshot Kasia Hansen
Vice President of Strategic Partnerships Alcatraz
speaker headshot Morgan Anderson
Vertical Segment Manager | Venues, Theme Parks, and Retail Banking | Consumer Industries Intel
speaker headshot Abraham Madkour
Publisher and Executive Editor Street & Smith’s Sports Business Journal
time icon10/30/2025 12:30 pm to
01:30 pm

Human Capital Best Practices

People are the heart of every fan experience. In this keynote, discover how investing in human capital—through strategic recruitment, training, and leadership—drives performance, enhances the fan journey, and strengthens organizational success. We explore how engaging your workforce, fostering a positive culture, and addressing motivation, job satisfaction, and staff concerns create a high-performing, loyal team. Learn why a comprehensive human capital strategy—aligned with your overall business goals—is essential for delivering exceptional events, building lasting connections, and driving long-term value in the sports and entertainment industry.

speaker headshot Angie Nix
Vice President of Guest Services MetLife Stadium
speaker headshot Greg Overstreet
CPP, PSP, CSSP Senior Director of Security Mercedes-Benz Stadium
speaker headshot Sam Cornejo
Director of Security State Farm Stadium
speaker headshot JT Sherrer
Regional Employee Experience Manager Legends
time icon10/30/2025 01:45 pm to
02:45 pm

Transportation & Parking Best Practices

First impressions start on the way to the venue. In this keynote, discover how seamless transportation and smart parking strategies can make or break the fan journey. Explore best practices for traffic flow, multimodal transport options, parking management, and technology integration—from real-time updates to mobile payments. Learn how efficient, accessible, and well-communicated transportation plans reduce frustration, enhance safety, and elevate the overall fan experience before fans even reach the gates—and long after they leave.

speaker headshot Don Jordan
Senior Vice President of Transportation, Venues, and Consulting Metropolis
speaker headshot LJ Nassivera
Vice President of Transportation Strategies New York Mets
speaker headshot Graeme Masterson
M.A. (Urban Planning) Sports and Events Mobility Planning Lead, Transit Planning Lead Stantec
speaker headshot Hassan Madoun
Director Momentum Transport
time icon10/30/2025 03:00 pm to
04:00 pm

Facility Infrastructure/Technology/Sustainability Best Practices

Great fan experiences are built on a strong foundation — and that foundation starts with world-class facilities, smart infrastructure, and sustainable operations. In this session we explore how cutting-edge venue design, integrated infrastructure, and technology solutions enhance safety, efficiency, and the overall fan journey. You'll also discover how sustainability practices — like energy efficiency, waste reduction, community engagement, and eco-friendly operations — drive long-term value, reduce costs, and strengthen brand reputation. Learn how facilities and infrastructure, when aligned with business strategy and sustainability goals, transform operations and create memorable, responsible fan experiences.

speaker headshot Tim Trefzer
Vice President Honeycomb Strategies
speaker headshot Lee Zeidman
LIVE Advisor to the President and CEO of AEG President of Crypto.com Arena, Peacock Theater and L.A.
speaker headshot Joshua Sierra
Senior Manager, Sustainability Barclays Center
speaker headshot Guy Grace
K-12 National Security Program Manager ASSA ABLOY
speaker headshot Isabel Freedman
Product Marketing Manager Wasabi Technologies
speaker headshot Josh Carley
Vice President Technology for TD Garden and the Boston Bruins
time icon10/30/2025 04:10 pm to
04:50 pm

Case Study - Successful Fan Journey Experiences

speaker headshot Kaela Waters
Guest Experience and Tours Manager U.S. Bank Stadium, Legends Global
speaker headshot Aaron Liepins
Director of Security & Guest Service Legends Global
speaker headshot Jennifer Freeman
District Manager Aramark
speaker headshot Paula Portz
COO Legends Global Owner’s Representation
speaker headshot Shawn Eid
Senior Account Manager BEST Crowd Management
time icon10/30/2025 05:00 pm to
06:30 pm

Hall of Fame & Closing Comments


speaker headshot Kasia Hansen
Vice President of Strategic Partnerships Alcatraz
speaker headshot Dr. Lou Marciani
Director and Co-Founder Innovation Institute for Fan Experience
speaker headshot Jay Cooper
General Manager T-Mobile Arena Kansas City
speaker headshot Cathy Lanier
Senior Vice President and Chief of Security National Football League
speaker headshot Ron VanDeVeen
Chief Executive Officer MetLife Stadium
speaker headshot Mario Coutinho
Vice President of Stadium Operations and Security Toronto Blue Jays Baseball Club
speaker headshot Harry Hynekamp
Vice President of Global Human Resources Wahoo Fitness
speaker headshot Doug Thornton
President North American Venues Legends Global
speaker headshot Eileen Williams
Former Head of Event Safety Tottenham Hotspur Stadium
speaker headshot Angie Nix
Vice President of Guest Services MetLife Stadium
speaker headshot Lisa Furfine
CEO & Founder Furfine Network
speaker headshot Gary Gardner
CEO - TotaleAccess Vice President - North America InControl