Lisa Furfine is a results-driven global sports business executive and entrepreneur with more than 17 years of experience leading revenue growth, strategic partnerships, and large-scale event production across the sports, travel, and hospitality industries. Recognized for her ability
to transform business models into scalable growth strategies, she has consistently delivered multi-million-dollar results through innovative go-to-market planning, relationship-building, and client-focused solutions.
As Co-Founder and CEO of Linkroom, Lisa spearheaded the development and successful sale of a SaaS platform that merged 3-D virtual spaces with web conferencing, pioneering new frontiers in fan engagement, recruiting, NIL, and venue sales. She guided the company from beta launch through customer acquisition with The Ohio State University’s 1870 Society and the Innovative Institute for Fan Experience, while also orchestrating high-profile activations featuring Bruce Arians, Patrick McEnroe, and Ivan Lendl.
Previously, through Furfine Network, Lisa secured marquee partnerships for the Bermuda Tourism Authority with the PGA TOUR, US Open, and Clipper Round the World Yacht Race, delivering millions of impressions and driving sports tourism growth. She also created integrated marketing and broadcast campaigns for Carnival.
Corporation with NBC’s The New Celebrity Apprentice, generating over 3 billion media impressions and nearly $2M for charity. Her career foundation was built at Schneider Publishing, where she served as Associate Publisher of SportsTravel and Show Manager of the TEAMS Conference & Expo. Under her leadership, exhibitor participation grew by 36%, sponsorship sales rose by 51%, and the TEAMS Expo achieved six consecutive years as one of Tradeshow Week’s “Fastest 50” shows.
Lisa’s early career included athlete representation, brand integrations, and fundraising with the Alex Beale Group, where she negotiated endorsements, raised over $1M for the Head First Foundation, and delivered high-impact campaigns for clients including Anheuser-Busch, the San Diego Padres, and Walt Disney Pictures.
An accomplished board leader, Lisa has served on the Executive Committee of Sherwood Cares, supporting PGA TOUR, PGA TOUR Champions, and Legends Tennis charitable events,
as well as on committees for Destination Marketing Association International (DI). She is frequently invited as a moderator and panelist at leading conferences, including the U.S. Travel Association’s ESTO, MPI’s WEC, and the IIFX Fancentric Conference.
Lisa earned her Master’s in Marketing and dual Bachelor’s degrees in Management and Media Communications from Webster University. She has been nominated for Sports Business Journal’s 40 Under 40 and is a six-time recipient of Tradeshow Week’s Fastest 50 Award for the
TEAMS Expo.
With a career that blends entrepreneurial vision, data-driven strategy, and a passion for building authentic partnerships, Lisa continues to shape the future of sports, events, and experiential
marketing.